Loose Women slammed by ITV viewers over Joey Essex remarks: ‘Should be ashamed’

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Christine was back hosting Loose Women today on ITV with her panel, who spoke to Joey about his time on Channel 4’s Celebrity SAS: Who Dares Wins. He joined the panel via video link from his home with the ladies eyeing up his pool in the background. It wasn’t long before they encouraged him to jump into the pool in just his boxers despite Joey appearing reluctant to do so.

Joey Essex is currently appearing on Channel 4’s Celebrity SAS Who Dares Wins. and has reached the final.

It’s been well documented Joey has a very competitive side to him and over the course of the reality show, he has clashed with a few of the contestants. 

Most recently, he was paired up with Paralympian Lauren Steadman for a few of the challenges and they started off working well.

But they were both pulled up by the officers for competing against each other instead of working together. 


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Today, in a very different setting Joey spoke to the Loose Women from his home where he is currently isolating with a lavish swimming pool. 

The panel of women was in awe of Joey’s beautiful garden especially as temperatures have been hitting into the high 20s. 

Joey confirmed he was isolating “deep in Essex” amid the ongoing coronavirus pandemic. 

As he chatted about his home, the Loose Women panel begged him to jump into the pool, with viewers quick to slam the women.

ITV fans have claimed the panel were  “goading” the young man into doing something he might not have wanted to do

Joey played along, joking the women would be “lucky” if they got to see that before quickly adding: “Maybe at the end.”

But the women continued to plead with Joey until he eventually took off his clothing and jumped into the pool. 

Viewers rushed to Twitter to call out the panel for their behaviour, with many insisting it was “sexist”.

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One viewer said: “#LooseWomen that was a bit uncalled for egging him on to jump in the pool. Felt they were taking the mick out of him.” 

Another added: “How is #LooseWomen not looked into, imagine 4 men sat around a sofa on live TV goading a young woman to strip off and jump in a pool #DoubleStandards#MensRights.”

A third asked: “How about you four women don’t pressure Joey to take his shirt off and jump in the pool for your own perverted needs? 


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“Absolutely sexist and a double standard. #sexist#doublestandard.”

Another went on to add: “@loosewomen You should all be ashamed of yourselves encouraging young Joey to get his kit off & jump into his pool for your own gratification!!”

“How sexiest is @loosewomen egging on joey Essex to strip down and jump in the pool?”wrote a fifth.

“How bad would that be if four blokes were egging on some girl to do the same? #DoubleStandards#LooseWomen.”

Loose Women airs on ITV weekdays at 12pm.

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