EastEnders has put falling viewers into perspective after the show’s overnight ratings dipped to their lowest ever recently, scraping just 2 million.
On paper, for a show that once pulled in 20 million watchers before there were more than four channels, this sounds like a pretty disastrous result.
However, all soaps have been understandably been hit knock on by scheduling changes forced by the coverage of the Euro 2020.
In a bid to lessen the impact on the audience, who to be fair can’t keep up with when the show is on, entire week’s worth of episodes are currently available on BBC iPlayer to binge as boxsets.
Coupled with moved episodes, last minute scheduling changes and the huge appetite for the football, all soaps were expecting an overnights plunge – though EastEnders has arguably been hit more drastically.
All soaps are dramatically down but an EastEnders spokesperson has spoken out to assure that the lost TV viewers have been regained by the boxsets, with 13.4 million episode views on the platform, making the soap one of iPlayers most popular shows.
They told Metro.co.uk: ‘Since the start of Euro 2020, EastEnders have been dropping all episodes on iPlayer for the first time ever on Monday’s giving the audience the choice to watch when and where they choose so it’s no surprise that the overnight audience is impacted.’
‘EastEnders has been streamed 13.4 million times in the past two weeks alone, making it one of iPlayer’s most popular shows.’
The lowest rating stands at 2 million for a second episode airing out of slot on June 24.
Emmerdale also hit its lowest ever ratings that night, with 3.3m viewers.
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