BBC Three has been solely a digital offering since it was taken off air in 2016
BBC Three, the home of shows like “Fleabag” and “Normal People,” will return as a broadcast channel in January 2022, BBC said Tuesday. The brand has existed solely as digital offering since it was taken off air in 2016.
As of next year, BBC will be using the relaunched BBC Three broadcast channel and the BBC iPlayer in tandem in an attempt “to grow our offer and deliver more value to younger audiences.”
Per the U.K. broadcast giant, “While the BBC does well with large parts of the younger audience – on average, young adults in the UK spend more media time per week (seven and a half hours) with BBC’s services than any other brand; our research identified a significant group of younger viewers who maintain a strong linear TV habit but are currently light users of the BBC. We want to change that.”
“BBC Three is a BBC success story, backing creativity, new talent and brave ideas has resulted in hit after hit, from Fleabag and Man Like Mobeen, Ru Paul’s Drag Race UK and Jesy Nelson’s Odd One Out, to Normal People and This Country,” Charlotte Moore, BBC’s chief content officer, said in a statement. “The BBC needs to back success and make sure its programmes reach as many young people as possible wherever they live in the UK. So regardless of the debates about the past, we want to give BBC Three its own broadcast channel again. It has exciting, groundbreaking content that deserves the widest possible audience and using BBC iPlayer alongside a broadcast channel will deliver the most value.”
More to come…
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