THE Bachelor star Pieper James has slammed the franchise for appearing to confuse her with fellow multiracial contestant Serena Pitt.
Pieper clapped back after Bachelor Nation mistakenly tagged her in a tweet promoting a story about Serena.
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Bachelor Nation had tweeted: "Let's get to know the wonderful @pieper_jamess a bit more!" and linked to an article about Serena.
Pieper retweeted the post and replied: "I mean @serena_pitt is beautiful and I would be glad to be mistaken for her.
"But come on @bachnation not all multiracial people look the same."
Both women appeared in Matt James' season of The Bachelor.
Bachelor Nation deleted the original tweet and apologized for the mistake.
"Pieper and Serena, we sincerely apologize for the error in our previous tweet, in which Pieper was accidentally tagged to a feature on Serena," they said in a statement to People.
The Bachelor franchise has been shrouded in controversy for months as contestants and former host Chris Harrison have been accused of racism.
Rachael Kirkconnell came under fire halfway through Matt James' season when photos emerged of her attending an Old South-themed antebellum party with deep ties to the Confederacy in 2018.
Former Bachelorette Hannah Brown was slammed for attending a similar "plantation-style" college bash from 2013 – which she hastily deleted photos of.
Rachael, 24, was also alleged to have "liked" racist social media posts in the past.
She issued an Instagram statement apologizing to the “communities and individuals that my actions harmed and offended.”
Chris was then slammed for making a series of “unacceptable” comments while defending Rachael.
Chris asked fans to show “compassion” for Rachael, before adding that he’s not the “woke police” and alleging that certain things regarding race were acceptable in 2018 but "not okay" in 2021.
The presenter announced he was "stepping away" from the franchise after facing backlash for his comments.
He will not be hosting the next season of The Bachelorette.
The Sun has exclusively revealed that Katie Thurston will be the next Bachelorette.
It was announced last week that former Bachelorette stars Tayshia Adams and Kaitlyn Bristowe will take over as the hosts.
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