AT&T to Launch Ad-Supported HBO Max in June, Sets Much Loftier Subscriber Goals

Company now expects 120-150 million worldwide HBO Max and HBO subscribers by the end of 2025

AT&T has set June for the launch of its ad-supported HBO Max option. The WarnerMedia parent company also updated its subscriber forecasts. They’re now much higher.

The company now expects between 120-150 million worldwide HBO Max and HBO subscribers by the end of 2025. Previously, in October 2019, AT&T had forecast 75-90 million by then.

In addition to the launch of AVOD version of HBO Max, June will also see the company roll out HBO Max in 60 markets outside of the U.S.

“We’re being deliberate and strategic with how we allocate capital to invest in our market focus areas of 5G, fiber and HBO Max, while being committed to sustaining the dividend at current levels and utilizing cash after dividends to reduce debt,” said John Stankey, AT&T CEO.

“Our number one priority in 2021 is growing our customer relationships. It’s about more than just adding to our customer base. It’s about expanding the growth opportunity in our three market focus areas and also increasing our share within each market,” Stankey said. “We’re focused on creating deeper relationships with our current customers to increase their daily engagement with our products and services, enabling us to gather more meaningful insights, drive loyalty, and stay ahead of their rapidly changing preferences. As demand for connectivity and content continues to grow, we are well positioned to deliver.”

AT&T’s investor day kicks off at 10 a.m. ET.

More to come…

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