SHANGHAI — For its 2021 Blue Book collection, Tiffany & Co. unveiled its annual high-jewelry line in China for the first time.
The brand took up a large former wharf space along the North Bund to display more than 500 items, spanning pieces from its high-jewelry collection — this year it is themed “Colors of Nature” — alongside creations by Jean Schlumberger, who created many of the signatures the house is known for, and the more than 80-carat “Empire Diamond.”
Touted as the brand’s most expensive item ever to go on sale, the latter, an oval-shaped, D-color and internally flawless diamond, is expected to fetch in the eight-figure range. Named after Tiffany’s New York City roots, it is set in a design inspired by the 1939 World’s Fair necklace.
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A piece from Tiffany’s “Colors of Nature” Blue Book collection. Courtesy of Tiffany & Co. Studio
Reynolds highlighted in particular a necklace that celebrates seven varieties of gemstones: aquamarines, tanzanites; pink, orange and green tourmalines; a rubellite, and a morganite. “It embodies the spirit of the collection, which, at its core, is a narrative about nature’s colors,” she said.
A Tiffany & Co. necklace with aquamarines, tanzanites; pink, orange and green tourmalines; a rubellite, and a morganite. Courtesy
Asked how the pandemic had changed her design process and whether clients changed what they are looking for, Reynolds said, “People will always be drawn to beauty and superb craftsmanship. Now more than ever, our clients want something enduring. Beauty that isn’t ephemeral; [it’s] something that will last generations. Something made with intention, by skilled hands.”
Tiffany’s “Colors of Nature” Blue Book collection Lands in Shanghai. Courtesy of Tiffany & Co. Studio
The last large event the brand held in China was in the fall of 2019 when it put on the ” Vision and Virtuosity” exhibition, a display of a 10th of the Tiffany archives, to boost and drive awareness in the Chinese market.
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