STORY mfg. Debuts Outdoors-Inspired Reebok Collaboration

U.K.-based label STORY mfg. has officially revealed its first footwear collaboration, partnering with Reebok for a duo of outdoors-inspired sneakers. The collaborative capsule features the Club C and Beatnik silhouettes, both of which are given an entirely vegan construction.

The two shoes in the pack feature an upper constructed from an undyed, woven linen blend, along with a blue peace sign embroidered onto the lateral side. Additionally, the Beatnik — inspired by camping sandals — features a stripped back upper strap and a removable back strap, meaning it can be transformed into a mule silhouette. The Club C, on the other hand, is finished with the phrase “Forage for Wisdom with STORY mfg.” on the tongue.

Unveiling the collaboration, STORY mfg. co-founder Saeed Al-Rubeyi said, “This project was focused on our love of walking, nature and the outdoors. We came up with the brand on a walk together and whenever we need to think creatively, we go on a walk and hash things out. Walking is our meditation and as we pound the pavement, we pick our brains for inspiration – we forage for wisdom. These versions of the Club C and Beatnik are slubby-gummy-peacey and friendly, without being foolish – like us.”

Take a look at both STORY mfg. x Reebok silhouettes in the gallery above. The collaboration is due to release via the STORY mfg. web store on February 4, before arriving at select stockists on February 6.

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