Sainsbury’s and Asda offer weekly delivery to vulnerable with new ‘priority pass’

A Briton who qualifies as vulnerable due to several serious health conditions and the need to use a mobility scooter has revealed UK supermarkets have contacted him regarding home delivery slots. He revealed has been offered a “priority pass from Asda.”

Asda contacted the vulnerable man in an email, revealing it has set up “priority passes”.

This comes after the man filled in the government’s vulnerable database application.

Asda wrote: “The government has let us know you need support. So we are making you a priority customer.

“If you do choose Asda, we will provide you with priority access to set up a regular weekly delivery slot. You’ll be able to shop with us online and we will deliver your shopping to you ‘contact free’.”

Asda went on: “We will set up a free Asda Priority Pass for you. You’ll hear from us soon to confirm this is ready.

“Your free pass gives you:

  • Priority on new home delivery slots as they become available
  • The chance to book a recurring weekly slot for peace of mind
  • Free delivery”

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Sainsbury’s too contacted the man with a similar offer.

It said: “Over the past couple of weeks, we’ve been adapting to meet increased demand for food and other essential items.

“As part of this, we’ve recognised the need to prioritise our most vulnerable customers for home delivery slots. The government has identified you as someone who is extremely vulnerable to coronavirus, which is why we’re contacting you.”

However, the supermarket did warn its service might still be busy and – unlike Asda – did not offer recurring weekly slots.


  • Supermarket delivery slots update – earliest home delivery

It said: “We expect this service to be busy, so you might not be able to book a slot straight away.

“But we’ll continue to prioritise you and make slots available to book each week, so please bear with us and keep trying.”

Initially Sainsbury’s was the first and only supermarket to dedicate all its home delivery slots to the needy.

However, the supermarket was inundated with request for deliveries.

Now, other supermarkets can help bear the strain by using the government’s data.

The emails suggest those on the governments database will be contacted by supermarkets. They will be elligable to one delivery per week from one supermarket.

UK supermarkets have all changed rules about shopping to respond to the deadly virus. 

At Sainsbury’s customers will need to queue outside keeping a safe distance from each other and only one person per household will be allowed in store at a time.

A message from Sainsbury’s CEO Mike Coupe today said: “We have queuing systems in place outside stores and ask you to please queue at a safe distance of two metres apart. Please also try to keep a safe distance from other customers and from our colleagues when you are doing your shop.

“From today, we are asking everyone to please only send one adult per household to our shops. This helps us keep people a safe distance apart and also helps to reduce queues to get into stores.”

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