Home » Men are turning to makeup during COVID after one-too-many Zoom calls
Men are turning to makeup during COVID after one-too-many Zoom calls
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When realtor Ben Dixon caught sight of his face during an early morning Zoom call with a client in January, he was distracted by what he perceived were bags and discoloration under his eyes.
“I thought, ‘You could do with a little help here!’” the 42-year-old admitted to The New York Post, noting how he’d become more bothered by his appearance while working remotely during the pandemic.
So, like a growing number of dudes who are increasingly horrified by their appearance on countless Zoom calls, he consulted a friend with seemingly perfect skin, who generously shared his secret: concealer for men.
“It’s fantastic,” added Dixon, who dropped $18 on a Tribe product named “Define Layer: Skin Fix” which he ordered online after choosing from the five different shades. “People have already started saying I look younger in my videos.”
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More men than ever are now buying makeup, resulting in the male side of the industry experiencing a leap in sales, partly due to the work-from-home trend. National drugstore giant CVS added the men’s range Stryx — its slogan is “Nothing Wrong With Handsome” — to 2,000 of its over 9,900 outlets in June 2020, nine months after a Morning Consult poll found almost a quarter of guys would consider wearing cosmetics.