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Kroger is expanding its delivery reach with help from Instacart.
The national grocery store giant announced it is launching a new delivery service known as Kroger Delivery Now, which aims to bring items to customers’ doorsteps in as little as 30 minutes nationwide, a company press release claims.
Instacart, which has been a strategic partner of The Kroger Co. since 2017, is being utilized to help the grocery store chain deliver fresh food and household items "from early morning to late at night."
Orders will be fulfilled by the Kroger Family of Stores and give customers access to more than 25,000 items.
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"Kroger Delivery Now is a differentiated solution in the e-commerce industry, not just the grocery sector," said Kroger's Chairman and CEO Rodney McMullen, in a statement. "Our new service provides customers with one more way to shop with us and addresses the importance of convenience and immediacy."