Since lockdown began we've had celebrities shaving their hair off, dying their hair pink and going for dramatic chops.
So it was only a matter of time before more of our favourite celebrity male hunks got involved while battling boredom in self-isolation and began reaching for the bottle of bleach!
Strictly Come Dancing champion Kelvin Fletcher shocked his fans with a major transformation after dying his short hair peroxide blonde, while Made In Chelsea star Miles Nazaire revealed his platinum barnet proving he can pull off being a blonde just as well as brunette.
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Love Island star Luke Mabbott, 25, has also got in on the latest trend that appears to have kickstarted, sharing his cropped blonde hair as he celebrated his birthday.
He shared his new hair do with a selfie, writing in the caption: "What’s the saying.. blondes have more fun?"
Leading to his followers to point out the similarities between him and pop star Justin Bieber: "You look more like Justin Bieber than Justin Bieber."
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Miles, 24, wowed his followers with his makeover, posting a sultry selfie from his bedroom while wearing a matching all-cream look.
"Evolve don’t be scared of a little change! Oh and my hair is platinum," he wrote.
His Made In Chelsea co-stars were fans of the switch-up as Sophie Haboo wrote in the comments: "I like this!"
While Liv Bentley joked in response to his caption: "That’s a change we’re all scared of…"
Plenty of his followers were undecided on the new look begging for Miles to change it back to his dark roots while others also pointed out the similarities he had to Justin Bieber.
Former Emmerdale star Kelvin, 36, had his new hair do mocked by Paddy McGuinness as he compared him to a young Brian Blessed thanks to his beard which still remained dark.
Kelvin shared the step-by-step process on his Instagram page, revealing his wife Liz had helped him achieve the shocking look.
"What do you reckon @mcguinness.paddy #BeenThroughAFewShades" he said before sharing the process.
"From brunette to ginger (favourite part) to yellow. Now where’s that toner," Kelvin joked as he shared a video of him adding toner to his hair to make it less yellow.
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The makeovers come after TV presenter Paddy McGuinness kicked off the #bleachchallenge with many of his followers reaching for the blonde dye while in lockdown and asking his famous pals to join in to raise money for charity.
He posted a snap of his makeover a few weeks ago writing: "Not so Slim Shady! I’ll be posting a video of me actually doing the bleaching soon, along with the products I used from first prep to the finished article!
"I’ve always thought about doing it but never had long enough off work, or the balls, to give it a whirl. Thank you also to the good folks from @bleachlondon I bought a couple of boxes and asked them what to do? It was relatively easy."
Paddy challenged Ant Middleton and Mark Wright to join in the fun but there's no sign of their bleached locks yet, while TV presenter Matt Johnson swapped his usually dark hair for the blonde.
"Challenge accept and executed with grace, Panache and a Burnt scalp I’m now blonde and we raised a good chunk of £ for charity. Thanks for the nomination @mcguinness.paddy"
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