Great granddaughter of tobacconist and luxury goods label founder Sir Alfred Dunhill launches an upmarket range of CBD products ‘for women’ – including £28 vapes in a nod to her family history
- Sir Alfred Dunhill founded namesake menswear and luxury goods brand in 1893
- Now his great granddaughter Alexandra Dunhill has created own premium label
- Alexandra, based in London, has launched the CBD wellness brand Lady A
The great-granddaughter of entrepreneur and tobacconist Sir Alfred Dunhill has launched her own CBD brand.
Alexandra Dunhill has followed in the footsteps of her famous relative, who launched a tobacco company and eponymous luxury goods label, to start up her own company, with a focus on products that contain CBD or cannabidiol, derived from the cannabis plant.
Products include a £119 tincture, containing a high concentrate hemp extract that is placed directly under the tongue, and £28 flavoured vapes, in a nod to the Dunhill family history.
Sir Alfred Dunhill’s great granddaughter Alexandra Dunhill (pictured) has launched the CBD wellness brand Lady A
What is CBD oil and is it legal in UK?
CBD oil is a legal cannabinoid that can be sold in the UK. It contains less than 0.2 per cent of the psychoactive substance THC.
Although the oil has been thought to have some medicinal properties, including relieving inflammation, pain and anxiety, there is no conclusive science.
Suppliers in England and Wales have to obtain a licence to sell CBD as a medicine.
Manufacturers are able to avoid the strict regulation by selling it as a food supplement – ignoring the lengthy process of gaining a medicinal licence.
CBD products comes in many forms, the most popular being an oil – which users spray under their tongue – or gel tablets which melt slowly in the mouth.
Government advisers at the MHRA found that CBD has a ‘restoring, correcting or modifying’ effect on humans.
Alexandra, of London, explained she was inspired to launch Lady A after discovering her adult son, Piers, had been taking CBD to help with his anxiety while visiting him in Los Angeles in 2017.
Alexandra said she ‘was blown away by how different he was after taking CBD products for his anxiety’.
Sir Alfred Dunhill (pictured) founded his namesake menswear and luxury goods brand in 1893, aged just 21
‘Alexandra spent the rest of her trip touring the various CBD stores in LA and was amazed to see how many different brands and products there were out there’, according to the Lady A website.
‘Yet none seemed to be aimed at women. Certainly nothing made by women for women.
‘Upon returning to England, inspired and with a clear mission, she spent the next two years researching into all things CBD, learning about the industry and finding the right team of scientists and experts to help create and develop her products.’
Lady A is a luxury CBD brand designed to help women ‘alleviate the stresses, strains and worries of modern life’, according to its website.
It uses CBD hemp extract, natural botanical extracts and essential oils to make its products, which include vapes, tinctures and balms.
Speaking to Tatler, Alexandra told how she wanted to tap into a burgeoning part of the wellness sector.
Lady A is a luxury CBD brand designed to help women ‘alleviate the stresses, strains and worries of modern life’, according to its website. It uses CBD hemp extract, natural botanical extracts and essential oils to make its products, which include vapes and tinctures (pictured)
She said: ‘With the CBD industry predicted to be worth around £1 billion by 2025, my aim is to make Lady A the trusted, go-to brand for women who want to use CBD as part of their everyday wellness routine without any stigma.’
She also spoke about the elegant designs of her products, explaining: ‘Painting is my first love and marbling is something I’ve done whenever I needed to step back from the world and lose myself in the swirls.
‘I wanted to bring my design sensibilities and a real sensory feel to Lady A to give it that luxe, intimate feel.’
Who was tobacconist and luxury goods label founder Sir Alfred Dunhill?
Sir Alfred Dunhill was born on 30 September 1872 in Hornsey, Middlesex, the second son of five children.
He would eventually become a manufacturer of pipes and tobacco, before opening his namesake menswear and luxury goods brand in 1893.
The British brand, still internationally renowned, provided everything from pipes, leather goods, lighters and tobacco to board games, cricket balls and fishing rods.
Alfred also opened a small tobacconist’s shop on Duke Street in the St James’s area in central London and created his own brand of Dunhill cigarettes – which soon went international.
In 1921, the firm received its first royal warrant, as tobacconist to Edward, Prince of Wales, and would continue to sport this until the 1990s.
Alfred, responding to the growing demand for cars at this time, also developed a line of accessories called Dunhill’s Motorities.
This first collection included car horns and lamps, leather overcoats, goggles, picnic sets and timepieces, which provided the company with the strap line of ‘Everything But The Motor’.
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