A third of Brits willing to try health fads like screaming therapy, study says

Many of us have just made New Year resolutions.

And if you’re anything like the 2,000 Brits who were polled recently, you may have added a new fad to your repertoire.

A third of participants said they’ve tried wacky trends like screaming therapy, laughing yoga and drinking saltwater.

Meanwhile, almost half have glugged apple cider vinegar that’s advocated by numerous celebrities.

Another 44% have used charcoal on their teeth, and 24% have spiralized their food.

Dog yoga, vampire facials, cupping and eating baby food are other quirky fads that people have tested out.

The research, commissioned by Walkers Oven Baked, found the popularity of unusual fads is being fuelled by Gen Z and millennials who aim to “feel better” about themselves.

Residents of the north east were the most likely to road test crazes, with 42% of them experimenting.

But in stark contrast, 72% of people in Northern Ireland say they’ve never tried a fad.

Almost half (49%) of 18-24-year-olds admitted to dabbling in a fad compared to just 28% of those aged 45 and over.

It also emerged that Brits spend more than £486 million-a-year on these crazes – an average of £29 per person.

Top 20 fads Brits have tried

  1. Drinking apple cider vinegar
  2. Whitening teeth with charcoal
  3. Food spiralizer
  4. Drinking cups of saltwater to help hydrate, flush out toxins and aid with digestion
  5. Cupping – a type of deep tissue massage to help with pain, inflammation, blood flow, relaxation and well-being
  6. Eating only certain colours of food e.g. purple food diet
  7. Eating baby food
  8. Laughter yoga
  9. Tae-Bo – a type of workout that incorporates martial arts techniques such as kicks and punches
  10. Cryotherapy – exposure to freezing temperatures to help with pain relief
  11. Coffee enema or other elective colonic to detoxify the body
  12. Screaming therapy – screaming while standing in warrior pose
  13. Putting sticks of charcoal in water
  14. Prancercising – a fitness method based on a springy, rhythmic way of moving forward, similar to a horse's gait
  15. Cow cuddling – a trend believed to promote positivity and reduce stress
  16. Cockroach milk – a milk derived from 'cockroach crystals', a part of the insect found in its gut, rich in essential amino acids and protein.
  17. Dog yoga
  18. Goat yoga
  19. Hay bathing – bathing in warm hay to help with pain relief and energise the body
  20. Vampire facials

Even though most will abandon their new 'hobby' after just nine days, 92% still think their resolutions are achievable.

Self-confessed 'fad dabbler' and comedian Katherine Ryan, has teamed up with Walkers Oven Baked, to encourage the nation to ditch the fads and opt for achievable resolutions and simple lifestyle swaps in 2021.

Katherine said: "This January, I'm officially renouncing fad dabbling – it's a bad enough month already, why punish yourself by giving up what you love or embarking upon some hilarious new hobby with all the gear and no idea?

"I've tried fads in the past to feel better. I thought a colonic could make me less tired and give me brighter skin.

"A very wise friend said: 'just take a nap instead' and he was right. It was the worst experience of my entire life.

"Why set ourselves up for failure when we absolutely know better? Instead, just make small, sustainable changes. Walkers Oven Baked crisps have all the flavour and half the fat."

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