Kylie Cosmetics Wiped Its Entire Instagram Except for *One* Pic and Everything's on Super Sale

Looks like some major changes are coming to Kylie Jenner’s billion-dollar beauty brand Kylie Cosmetics. And by that I mean fans noticed that the company’s entire Instagram has been wiped except for just one photo:

The photo in question is a polaroid of Kylie chilling in all-pink, and it’s simply captioned “something is coming.”

A post shared by Kylie Cosmetics (@kyliecosmetics)

Meanwhile, if you head to, all you see is the below splash page, which offers visitors an opportunity to sign-up and find out what the “something” is that’s coming:

So…what is happening here? Fans online are speculating that Kylie’s doing an entire rebrand, which could mean anything from all-new packaging to all-new products.

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