Holly Willoughby’s husband Dan Baldwin launches talent agency’

Holly Willoughby’s husband Dan Baldwin is set to launch his own brand new talent agency, according to documents filed at Companies House.

The 48 year old producer has been at the helm of several iconic programmes and worked with multiple big name stars such as Michael McIntyre, Bradley Walsh and Alan Carr over the years, thanks to his production company Hungry Bear.

But it appears the brand has plans to expand, as Dan’s latest venture has been revealed to be the HB Talent Agency.

According to documents filed at Companies House, Dan and his Hungry Bear business partner Juliet Denison Gay have registered a new company with the same address as his existing business, with the new arm officially incorporated on 20 June 2023.

Speaking to The Mirror about the new venture, a source said: “Dan is one of the most powerful men in TV – and obviously his wife is one of the most influential women. This move makes a lot of sense.”

Thanks to his strong connections across the industry and keen eye for talent, the new venture opens a lot of potentially very lucrative doors for the media mogul, especially if the business runs in tandem alongside his already highly successful production company, which boasted £3.4 million in cash at the end of 2020.

Interestingly, this isn’t the first time Dan has been connected with a new agency either, as he is also currently one of the directors of Holly’s own agency Roxy Media.

Holly famously split from her own longtime agent YMU in 2020 and has since been managed by an all female team at Roxy Media ever since, comprising of an accountant, a personal assistant and a publicist.

The This Morning star made the decision to drop her agent of 13 years during the pandemic, with a source previously telling The Sun, that it was lockdown in particular that allowed her to reflect.

A source told the publication: “Lockdown has given her time to reflect and think about her future. In many ways, it has become the perfect opportunity to start afresh and it was just time for a change."

“She is really excited about managing herself and having more say over decisions on a day-to-day basis.

“She has always had such incredible business sense and is proud to be a working mum and career woman.”

The exciting news also comes just days before Holly returns to our screens on This Morning, as her long Summer break finally concludes this week.

The popular star is set to return to the show on Monday 4 September.

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